LOGO DESIGN PROPOSAL The Challenge: To re-design the Belleville Theatre Guild logo and give it a modern look. It is part of a total remake of the guild’s image Method: • The colours and shapes reflect the overall look of other projects I designed for them. The altenate proposed logo is included as a choice. • The shapes were created and the path-finder tool used to cut the wave into the coloured block. • The typeface was updated (Fritz Quadrata) so that it retained the serif of the originao, but much reduced in size. • The typeface was updated (Fritz Quadrata) so that it retained the serif of the original, but much reduced in size. • The tagline was set to the wave path, and offset to the right for a whimsical treatment — it can be postitioned below the company name for a more formal look.
close